A NEW FRAMEWORK ON SUCCESS FACTORS OF SOCIAL MEDIA APPLICATIONS USAGE

Based on many past studies regarding Social Media Applications (SMAs) rarely focus aspects of continuous use and Perceived Privacy (PP). The increasing user awareness issue PP in using SMA is escalating due to various cybersecurity threats, such as malware, software, password Man-in-the-Middle (MitM) attacks. Accordingly, this study examines the effect users' System Quality (SQ), Information (IQ), Service (SVQ), User Satisfaction (US) Usage (USG) based DeLone McLean (IS) Success Model. A total 345 samples were used for convenience sampling approach SmartPLS 3 analysis tool. study's results, it was discovered that SVQ IQ affect SMA. In addition, affects relationship between SQ, results related reveal a dominant construct model. Note importance should be solid foundation developing an application. component can guide checklist software developers improve security features SVQ, which catalyst US ensure application continuously.